About Us

That's the $64,000 question, isn't it! Well, here's what it isn't: It's not a sno-cone. It's not shaved ice. It's not an Icee. It's not even a Slushie! Here is what it is: In New York, they call it Italian Ice. In Philly, they call it Water Ice. But in Boston, and now in Healdsburg & Petaluma, we call it SLUSH. Picture a snowball, of freshly fallen snow. Firm, but flexible. Firmly packed, but not hard. Moldable. Lickable. Now picture that snowball in the most beautiful raspberry pink. Or sunset orange. Or deep purple. And now imagine it tastes like ice-cold juicy watermelon. Or mango. Or black cherry. Or any of a dozen or more delicious flavors!