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BEGIN:VEVENT
DTSTART:20170323T160000Z
DTEND:20170323T190000Z
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SUMMARY:March Marketing Madness : Campaigns that Drive Action & Standout Subject Lines
DESCRIPTION:March 23rd 2017   9:00 am   10:30 am   Part 1\n\nCampaigns That Drive Action: Newsletters & Announcements \n\nFeaturing Email and Social Engagement\n\nAt the heart of small business marketing are the campaigns that drive action   collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever   to the communication efforts of businesses and nonprofits everywhere\; and to the customer\, donor\, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective. \n\n \n\nAttendees of this presentation will learn: \n\n	The different types of newsletters \n	What to write about in your newsletter or announcement and how to consider using images \n	Subject line best practices\, and when to send your newsletter \n	The importance of understanding how connected email and social media are they have to be done together. \n	What types of additional tools might be useful \n\n \n\nJoin us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types\, newsletters and announcements.\n\n \n\nMarch 23rd 2017   10:30 am   12:00 noon   Part 2\n\nStandout Subject Lines: Get Open\, Get Read\, Get Results\n\nIgnored   or Engaging? How are your subject lines working   or NOT working   to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. \n\nWe'll cover:\n\n\n	The three keys that make or break your subject line (and how short your window really is..)\n	What works   and what does NOT work   in capturing your readers' attention\n	Length\, brand\, urgency and offers   make them work for your subject lines\n	Before and examples that make it crystal clear how to improve your results\n\nGet their attention   get in the door   and get the response you desire. Whether you are trying to get read\, realize revenue\, increase your reach or inspire referrals\, your subject lines are a key to your success!
X-ALT-DESC;FMTTYPE=text/html:<strong>March 23<sup>rd</sup> 2017 &ndash\; 9:00 am &ndash\; 10:30 am &ndash\; Part 1</strong><br />\n<strong><span style="font-family:times new roman\,serif\;"><span style="font-size:12.0pt\;">Campaigns That Drive Action: Newsletters &amp\; Announcements </span></span></strong><br />\n<strong><em>Featuring Email and Social Engagement</em></strong><br />\n<span style="color:black\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:12.0pt\;">At the heart of small business marketing are the campaigns that drive action &ndash\; collections of marketing activities that help a small business or organization to achieve its goals and objectives. <strong>Newsletters and Announcements </strong>have become a core component of those campaign choices. Email is more important than ever &ndash\; to the communication efforts of businesses and nonprofits everywhere\; and to the customer\, donor\, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective. </span></span></span><br />\n&nbsp\;<br />\n<strong><span style="color:black\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:12.0pt\;">Attendees of this presentation will learn: </span></span></span></strong>\n<ul>\n	<li style="text-autospace:none\;"><span style="color:black\;"><span style="font-family:arial\,sans-serif\;"><span style="font-size:12.0pt\;">The different types of newsletters </span></span></span></li>\n	<li style="text-autospace:none\;"><span style="color:black\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:12.0pt\;">What to write about in your newsletter or announcement and how to consider using images </span></span></span></li>\n	<li style="text-autospace:none\;"><span style="color:black\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:12.0pt\;">Subject line best practices\, and when to send your newsletter </span></span></span></li>\n	<li style="text-autospace:none\;"><span style="color:black\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:12.0pt\;">The importance of understanding how connected email and social media are&hellip\;they have to be done together. </span></span></span></li>\n	<li style="text-autospace:none\;"><span style="color:black\;"><span style="font-family:times new roman\,serif\;"><span style="font-size:12.0pt\;">What types of additional tools might be useful </span></span></span></li>\n</ul>\n&nbsp\;<br />\nJoin us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types\, newsletters and announcements.<br />\n&nbsp\;<br />\n<strong>March 23<sup>rd</sup> 2017 &ndash\; 10:30 am &ndash\; 12:00 noon &ndash\; Part 2</strong><br />\n<strong><span style="font-family:arial\,sans-serif\;">Standout Subject Lines: Get Open\, Get Read\, Get Results</span></strong><br />\n<span style="font-family:arial\,sans-serif\;"><span style="font-size:12.0pt\;">Ignored &ndash\; or Engaging? How are your subject lines working &ndash\; or NOT working &ndash\; to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. </span></span><br />\n<strong><span style="font-family:arial\,sans-serif\;"><span style="font-size:12.0pt\;">We&rsquo\;ll cover:</span></span></strong>\n\n<ul>\n	<li><span style="font-family:arial\,sans-serif\;"><span style="font-size:12.0pt\;">The three keys that make or break your subject line (and how short your window really is..)</span></span></li>\n	<li><span style="font-family:arial\,sans-serif\;"><span style="font-size:12.0pt\;">What works &ndash\; and what does NOT work &ndash\; in capturing your readers&rsquo\; attention</span></span></li>\n	<li><span style="font-family:arial\,sans-serif\;"><span style="font-size:12.0pt\;">Length\, brand\, urgency and offers &ndash\; make them work for your subject lines</span></span></li>\n	<li><span style="font-family:arial\,sans-serif\;"><span style="font-size:12.0pt\;">Before and examples that make it crystal clear how to improve your results</span></span></li>\n</ul>\n<span style="font-family:arial\,sans-serif\;"><span style="font-size:12.0pt\;">Get their attention &ndash\; get in the door &ndash\; and get the response you desire. Whether you are trying to get read\, realize revenue\, increase your reach or inspire referrals\, your subject lines are a key to your success!</span></span><br />\n&nbsp\;
LOCATION:Petaluma Area Chamber of Commerce Large Conference Room The Great Mill 6 Petaluma Boulevard - Suite A-2
UID:e.1308.7925
SEQUENCE:3
DTSTAMP:20260426T200454Z
URL:https://business.petalumachamber.biz/events/details/march-marketing-madness-campaigns-that-drive-action-standout-subject-lines-7925
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